Strategic Management - BBC Essay Example | Topics and Well Written Essays - 3250 words

Strategic Management - BBC - Essay Example The corporation has indeed been trying hard to come up to the expectations by implementing changes from time to time. BBC provides a wide range of programs and services, including television, radio, webcasts, interactive applications with programmes serving, national, local, children’s, educational, language interests. SWOT Analysis Strengths ï‚ § BBC is on the broadcasting horizon since the days Radio was invented, i.e. it is the first corporation to make use of ‘Broadcasting’ technique. ï‚ § Even in today’s market driven dynamics, BBC has maintained a unique identity of serving the interests of public broadcasts over and above the interests of advertisers and stakeholders. ï‚ § It has a strong infrastructure with 10 TV channels, 10 radio channels and runs 33 radio language services around the world. ï‚ § The staff strength of around 27, 000. ï‚ § Since it was the first one having started the broadcasts, therefore the inherent advantage of being the first one off the block will remain always with BBC. ï‚ § It earns its operating finances from the licenses paid by the households. ï‚ § The corporation has the backing of the government. ï‚ § BBC Resources is one of the largest production facilities in the UK offering services which include studios, outside broadcasts, post production, design, costumes and wigs. ï‚ § BBC Training provides courses, tailored training and consultancy services to help individuals and companies working in broadcasting and related industries. ï‚ § BBC caters to a wide range of viewers across the globe with services like BBC America, BBC Canada, BBC Japan, BBC Food, BBC Kids (Canada), BBC Prime BBC World, Animal Planet, People+Arts, UKTV, UK.TV (Australia) The ability to do truthful introspection and admit its shortcomings. Weaknesses Functioning of the corporation is being criticized in the public domain for quite some time now. In the recent past, BBC has tried to incorporate too many changes with limited success. Many of the steps have invited sharp reactions from different quarters. Its share of viewership/ audiences is on a downslide for quite a while now. With the high percentage of repeat broadcasts it appears there is dearth of talent in the corporation. Though BBC is an autonomous broadcasting corporation, yet in the recent past it has been mired in controversies on account of its overtly pro-government stance particularly for handling the stories of Iraq war and West Bank stories. Differences between different departments within the corporation Its dependence on the License fee as the main source of financing the operations. Opportunities Onset of digital technology in the field of terrestrial as well as satellite broadcasting. In fact, BBC Radio pioneered the world's first national digital radio service in September 1995. Corporation sees the need for improving the role of governors, which will help the corporation in managing the affairs more impartially. New editorial policy makes the corporation to improve the quality of editorials and the news content. Large number of BBC fans all across the globe. The corporation can provide them with quality content and truthful analysis, to make way for increasing the number of listeners/ viewers. BBC's urge to come of the London centric mould by shifting some of its offices outside London. This will provide the corporation better and wider perspective. The web space provides a hunting ground for catering to almost all segments

Eddie Murphy Essay Example for Free

Eddie Murphy Essay While pondering the question of what I should write my paper on I was flipping through the channels on the television. As I scrolled through I stopped on the movie The Nutty Professor. The actor that I love and am impressed by in this movie is non other than Eddie Murphy. Mr. Murphy is a comedian and professional actor that is very well known and very well respected. With this paper I hope to tell about the life and the professional aspects of this amazing actor. Edward Regan Murphy was born April 3rd, 1961 in Brooklyn, New York. In his early years he grew up in the projects of Bushwick. His father, Charles, was a police officer in New York and was also an amateur comedian. His mother, Lillian, was a telephone operator and divorced Eddies father when he was three. Charles was not only Eddies fathers name, but his older brothers name as well. Charlie Murphy is two years older than Eddie, and is also a comedian. Murphy was not the brightest crayon in the box when it came to school, but he had excellent verbal skills. By age 15 he hosted a talent show at the Roosevelt Youth Center. He had stolen the show and became a fan favorite with his Al Green impersonation. Murphy developed a fever for a chance at show biz. He began to perform at local bars and clubs, and his grades started to slip dramatically. He was forced to repeat the 10th grade. Eddie got his head back on his shoulders and doubled down on his classes and eventually graduated a few months late. After graduation he enrolled himself in to Nassau Community College. He continued to do his shows at local clubs and venues until finally landing himself at the Comic Strip in New York City. At times he had called himself the disciple of the late Richard Pryor. Unlike all his comic idols, Eddie did not smoke or drink and had once said to Barbara Walters, I dont have to sniff cocaine to make me funny. (Biography 1) In 1980, Eddie tried out for the cast on the famous show Saturday Night Live. He tried out for the part six times and ended up on the show as an extra appearing in a few episodes. His break came when the producers realized they had four minutes of air time left and no material. Eddies stand up saved the show and was eventually brought back for the following season. In 1982, Murphy received a Grammy nomination for a live album of resh stand-up material called Eddie Murphy: Comedian. Also during 1982 at only 21-years-old Murphy starred along side Nick Nolte in the movie 48 Hours. This movie was a hit and grossed over $5 million in the first week it was released. In 1983, Paramount Pictures offered Murphy $25 million to take part in six pictures. Beverley Hills Cop was released in 1984. This was one of Murphys greatest performances of his career. The movie hit number 9 on the list of all time box office hits. Murphy was not only a comedian and an actor he was also a singer. He released his first album called How could it be? , in 1984. It was produced by the late Rick James who may be mostly known now because of Dave Chappelles famous line, Im Rick James Bitch. The single Party All the Time peaked at number two on the Billboard Hot 100. (Biography 2) A major film that boosted Murphys career was the romantic comedy Coming to America. This film was done in 1988. The film was a hit and grossed over $128 million in the US alone. This was the first film that demonstrated his comedic versatility by playing multiple characters within the film. This may have been the first film that Murphy had done this, but it for sure wouldnt be the last. In 1996, Murphy starred in a hit remake of the Jerry Lewis film The Nutty Professor. He earned a Golden Globe nomination and an Academy of Science Fiction, Fantasy Horror Films Award for his role in the film. (Wikipedia) In May of 1997, Murphy gained some unwanted publicity. He was discovered at 4:45 AM in Los Angeles will a known transsexual prostitute. A spokesman for the actor maintained Murphy was just being a good Samaritan by offering the transsexual a ride. Murphy was not arrested for anything, but he became the butt of many transvestite jokes. (CNN) Eddie pushed aside the scandal and continued making movies. In 1998, he played the voice of Mushu the lizard in the Disney hit Mulan. During this same year he also starred in the remake of Dr. Doolittle. The movie the Nutty Professor II: The Klumps was released in the summer of 2000. Murphy again showed his comic versatility by featuring as all six lead characters. In 2001, Murphy again had landed two hit movies Dr. Doolittle 2 and the voice of the donkey in the hit movie Shrek. Murphy played an overwhelmed babysitter in Daddy Day Care which premiered in 2003. He revived Donkey and played in Shrek 2 back in 2004. In 2006, Murphy signed on for what may have been his most demanding film in his career. Murphy did a screen adaptation of the Broadway musical Dreamgirls, featuring Jennifer Hudson. His performance as soul singer James Thunder Early earned him a Golden Globe award and an Academy Award nomination. (Biography 3) In January of 2008, Murphy announced his split with film producer Tracey Edmonds. The couple married in Bora Bora on New Years Day of that year in front of 25 family members and friends. Murphy and his new wife planned to renew their vows on American soil after they found out the celebration wasnt legally binding. The second ceremony never took place, and the couple officially separated. (People Magazine) Murphy continues to work not only as a comedian and an actor, but as a film director, producer and a singer. His most recent work was Shrek Forever After. He again played the donkey in this movie when it was released May 21, 2010. Murphy is a co-star in Tower Heist, Brett Ratners heist movie that will be released November 4, 2011. This movie is being filmed as we speak. Future plans are in the air for a Beverly Hills Cop 4 which will supposedly not be done by producer Jerry Bruckheimer. (Wikipedia) My favorite thing about Eddie Murphy is his ability to play multiple characters in his movies. He is extremely talented and gifted. He has the ability to impersonate anyone with practice. Eddie does this as a tribute to his idol, Peter Sellers, who played multiple roles in Dr. Strangelove. The first multi-character film Murphy played in was Coming to America. He played the role of four different characters which were Prince Akeem Joffer, Clarence, Randy Watson, and Saul. The next film that Murphy would play multiple characters in was Vampires in Brooklyn. This was a horror film that was done by Wes Craven in 1995. In addition to playing the main character, Murphy also plays an alcoholic preacher and a foul-mouthed Italian gangster. The film that Murphy is most famous for his multiple character role is The Nutty Professor. In this movie he played the title role in two incarnations, plus his father, brother, mother, and grandmother. The use of makeup was very crucial in all these movies. Eddie also did a great job in changing his personality. Without knowledge that he plays multiple characters in all these movies, you wouldnt be able to tell that Murphy plays multiple roles. (Wikipedia) Murphy is mostly known for his acting roles, but rarely gets recognized for movies that he produces. Besides his comic stand ups that he has produced he as also helped produce major films such as The Nutty Professor(1996), Life(1999), Nutty Professor II: The Klumps(2000), and Norbit(2007). Murphy also starred, directed, and was a writer for the 1989 film Harlem Nights. Throughout Murphys career he has had his ups and his downs just like most actors. His work today has idolized millions. The man is a legend and will continue you to be one. At age 49 he is one of the most successful stars in Hollywood. Eddie Murphy is my hero and I will continue to watch him as long as he is around. Whether its by his foul language in the movie Life or the donkeys voice in Shrek I will continue to laugh because of Eddie Murphy.

Effect of Media Bias in Arab World on Palestinian Community

Effect of Media Bias in Arab World on Palestinian Community Research Proposal Ghaida Ayesh Proposed Research Topic: The Effect of Biased Media in the Arab World on the Palestinian Community. Research Question: Why Palestinians believe media even though there are different sources with different opinions on the same topic? Introduction and Purposes: In September of 2013, there were billboards around Bethlehem city attracted my attention saying â€Å"Did you know a 3rd tower fell on 9/11?† and this sentence followed by a website to be checked if someone interested of getting more details, it was www.rethink911.org, I checked the website. It was all about introducing facts about what happened in the 11th September, 2001. And there was a documentary video which presented by agroup of Architects Engineers who try to unveil the truth behind the fell of the World Trade Center Twin Towers on that day, and the surprising thing that there was a third building fell on that day called the World Trade Center Building 7 that didn’t hit by plan and collapsed in free fall 7 hours after the twin towers collapsed, I didn’t remember that on that day I heard about the existence of a third building and no news mentioned a story about the third building. I wondered how could media hide such a thing, why did they do that especia lly the U.S media, who could control all the main media networks around the word for not reporting about the third tower, and why did the audience believe them? While reading several articles about the issue trying to explore some facts, I realised that media coverage followed accusations by government authorities that pointed toward Al Qaeda as the group that carried out the attack on the United States and Osama bin Laden as leader of that group. Those news reports on the attack and the aftermath shaped public  opinion to support the war on terrorism.Other ways to influence public opinion include political advertising.Subsequently I realised that media plays the role of the invisible hand in this universe and controls the audiences’ minds in a strange way, so what makes media’s audiences believe what they hear or see? Therefore, I plan to conduct a research about the media impact in the Arab world, and my purpose of this research is to see how the news reporting now adays by affect people’s opinion toward what’s going on in the Arab world. And how the biased media can control people’s political thinking? It will also aim to tackle issues such as is media report or create news? Moreover who are the parties that control media in the Arab world? Background and Methods: In order to get data for my research, first I will read articles and researched conducted to a related topics, and will conduct a survey that target under graduate university students in Bethlehem University, also a group of people who used to set in Cafà ©s and watch, read and listen to news, so this will enable me to gather relevant information, ultimately giving me the necessary tools to be able to compare people’s perspectives about today’s media, besides what is their relevance source of media, how their believe in media changed in the last years? Also to see if they make sure about the news they read before sharing it with other people in social networks. Further, I will prepare for a focus group of university students with different political views about what’s going on in the Middle East, and during this focus group I will introduce different resources of media with different opinion specifically about the Syrian revolution because I have noticed that th ere are many conflicted opinions in the Palestinian community about it and cannot find group of people have the same political analysis about what’s going on there in Syria, and during the discussions that will arise I will observe how this group of people going to react and comment about the differences in media and opinions. I choose surveys because using this tool will make me able to collect different opinions about media, and the creating of focus group is efficient to see immediate reaction and different opinions about media and this will give me information about what is the source of news that people prefer and trust, and how people evaluate the reliability of the reported news? I think about targeting university students and people who usually set in cafà ©s to watch news when distributing the surveys and creating the focus group; because these types of groups gathers people with different values and believes in one spot. And this will make the data I gather more efficient. Literature Review Watching news, reading newspaper or magazine, or listening to a radio station are one of the main activities in every day’s life. And these media become part of culture. While reading about the media effect and impact on people’s opinion and beliefs I found that there are three main sociological perspectives on the role of media, the first called the Limited-effects theory (1940s-1950s) this theory supports the assumption that people has the control of their own choices and choose what to watch, what believe and what to not; so the studies of the media influence showed that well- informed people relied more on personal experience, prior knowledge and their own reasoning unlike those who are less- informed ones. However for me there is a missing point in this theory that makes me disagree with it, the point is that when someone wants to get some knowledge about something he looks for information through media, if not through media, he will ask other people for informatio n and for sure these people didn’t get this knowledge from nothing, they got it for example, from books, magazines, TV or internet which all considered as media. And another important thing is that this theory was created when the existence, availability and dominance of media was far less widespread which make it out dated (Entman 1994). The second theory is Class-dominant theory this theory follow the postulation that media is owned by a minority elite who controls it, and this elite group is cooperating with each other as a result, they can control what people see or hear, in addition because the main source of income for media is advertising, when a big company that finance large advertising campaigns in media do something unethical this media protect the image of this company because it is not for her benefit to harm the image of the company because this will make the media lose a big source of income (Mills 1956). The third and final theory called Culturalist theory (19 80s-1990s), this theory combined the other two theories and it believes that people interact with media in a way so they create their own meanings out of the images and messages received form media, moreover this theory has two standpoints, the first is how audiences interact with media, and the other standpoint focuses on the producers of media. For the first standpoint because people choose what to watch, how much to watch and may choose to not watch; studies done by sociologists and linguists found that audiences interpretation of what they choose to watch is based on their own knowledge and experience. Therefore, culturalist theorists claim that, while a few elite in large corporations may exert significant control over what information media produces and distributes, personal perspective plays a more powerful role in how the audience members interpret those messages. (The Role and Influence of Mass Media 2013). Several reports and studies showed that the media can influence the audiences’ political view, and voting decision, for instance a study conducted in one of NBER working paper series, the study took the introduction of Fox News into a cable market as a case to analyze its news reporting impact on the federal election, they collected data for 28 states in the United States of America. After that they compared the change in the Republican vote share between 1996 and 2000 for the towns that had adopted Fox News by 2000 with those that had not. And the result showed that Fox News had a significant impact on the 2000 elections. The entry of Fox News increased the Republican vote share in presidential elections by 0.4 to 0.7 percentage points, depending on the specification. Since Fox News in 2000 was available in about 35 percent of households, the impact of Fox News on the two-party vote share in 2000 is estimated to be 0.15 to 0.2 percentage points, 200,000 votes nation-wide. (De llaVigna and Kaplan 2006). Another study find that Fox News watchers were 50 percent more likely that viewers of other networks to believe (erroneously) that weapons of mass destruction were found in Iraq. (Steven, Ramsay and Lewis 2003). These statistics raised in my mind why did people believe median in such a case? Is it because it represents their inner affiliation? Or because the way it is presented is coming straight to the point that interest them? Or is it all about the credibility that a channel may be having? These are another minor questions of what I am looking for, and may lead me to study the case through some focus groups with different affiliation. In addition other studies found that over 70 percent of Americans believe that there is a great deal or a fair amount of media bias in news coverage (Pew 2004). Evidence of bias ranges from the topic choice of the New York Times (Puglisi 2006) to the choice of think-tanks that the media refer to (Groseclose and Milyo 2005). Media bias was even more prevalent in the late 19th and early 20th century (Gentzkow 2006). There is another theory addressed by Dr. Max McCombs and Dr. Donald Shaw, which is Agenda- Setting Theory it describes the powerful influence of media by telling what issues are important, they came out with this theory by studying the influence of media on the 1968 presidential election, the study titled 1968 Chapel HillStudy, the conclusion of this study is that the mass media exerted a significant influence on what voters considered to be the major issues of the campaign. (McCombs and Shaw 1972). Biased Media: The media is biased whenever it provides fake images or out of context facts to support a certain viewpoint. The media is also biased whenever it â€Å"framing† issues of eventer on a certain way to fake the facts. Many scholars argue that framing can actually decide how we view a situation. (Kuypers 2002). A biased media affects the publics understanding of current events and issues without giving the public all the facts. Opinions based on biased information are not usually the same as opinions based on neutral information. So for the public to make informed decisions on issues and politics, they must be given neutral information. (Kelly and Pax 2004) As shown, media has powerful impact on people’s beliefs, and is controlled by group of people, furthermore there is agreement about the existence of biased media, and most of studies are conducted in western areas. That is why the current research study will be aimed to find out why people in the Arab world, from Palestine, in Bethlehem believe what media reports. Limitation: Unfortunately I will not be able to collect audience’s interaction with the reported news about what’s going on in the Arab world specially about what so called the Arab’s Spring because I have no access to audiences from other countries. In addition I can’t get statistics about what are the news media people in the Arab world watch, read or listen. As a result I am limited to Bethlehem University undergraduate students only. Because of that, I will be restricted to only normal audiences in the Palestinian community. In addition, there is no available technology for media that give statistics about what people watch on TV. And what are the main news TV channels they watch such as Nielsen technology. Bibliography DellaVigna, Stefano, and Ethan Kaplan. 2006. The FOX News Effect: Media Bias and Voting. NBER Working Paper, Cambridge, MA: NATIONAL BUREAU OF ECONOMIC RESEARCH. Entman, Robert M. 1994. Reopening the Black Box: Toward a Limited Effects Theory. Political Communication 11 (3): 313 314. Gentzkow, Matthew. 2006. Television and Voter Turnout. The Quarterly Journal of Economics 931-972. Groseclose, Tim, and Jeffrey Milyo. 2005. A Measure of Media Bias. The Quarterly Journal of Economics 1191-1237. Kelly, and Pax. 2004. Think on Journalism. July 1. Accessed January 27, 2014. http://www.jour.unr.edu/think/bias.html. Kuypers, Jim A. 2002. Press Bias and Politics: How the Media Frame Conoversial Issues. London: Praeger. McCombs, Maxwell E., and Donald L. Shaw. 1972. The Agenda-Setting Function of Mass Media. The Public Opinion Quarterly (American Association for Public Opinion Research) 36 (2): 176-187. http://www.jstor.org/stable/2747787. Mills, C. Wright. 1956. The Power Elite. Oxford: Oxford University Press. 2004. NEWS AUDIENCES INCREASINGLY POLITICIZED. Study, Washington, D.C.: PEW RESEARCH CENTER FOR THE PEOPLE AND THE PRESS. Puglisi, Riccardo. 2006. BEING THE NEW YORK TIMES: THE POLITICAL BEHAVIOUR OF A NEWSPAPER. http://eprints.lse.ac.uk/. April. Accessed January 26, 2014. http://eprints.lse.ac.uk/19292/1/Being_the_new_york_times.pdf. Steven, Kull, Clay Ramsay, and Evan Lewis. 2003. Misperceptions, The Media, And The Iraq. Political Science Quarterly 118: 569-598. 2013. The Role and Influence of Mass Media. CliffNotes. May 7. Accessed January 27, 2014. http://www.cliffsnotes.com/sciences/sociology/contemporary-mass-media/the-role-and-influence-of-mass-media.

Alzheimers Disease Essay -- Alzheimers Disease Essays

â€Å"Alzheimer’s disease is a form of dementia that gets worse over time. It leads to nerve cell death, and tissue loss throughout the brain. Over time, the brain shrinks dramatically, affecting nearly all its functions. It gradually destroys a person's memory and ability to learn and carry out daily activities such as talking, eating, and going to the bathroom† (What Is Alzheimer’s). Early symptoms include personality changes, memory impairment, problems with language, decision-making ability, judgment, and personality. Alzheimer’s was named after Dr. Alois Alzheimer. In 1906, Dr. Alzheimer noticed changes in the brain tissue of a woman who died of an unusual mental illness. After she died, he examined her and found plaques and tangles in her brain which are the two main features of Alzheimer’s. â€Å"Patients with Alzheimer’s often die earlier than normal, although a patient may live anywhere from 3-20 years after diagnosis.† Death often occurs from an infection or a failure of other body systems. â€Å"Early diagnosis relies largely on documenting mental decline. Biomarkers are reliable predictors and indicators of a disease process.† Alzheimer’s begins as early as 10 to 20 years before any problems are evident. It develops in your 30s, 40s, 50s, but usually after age 60. As many as 5.1 million Americans may have this disease. â€Å"There is no specific test today that confirms you have Alzheimer’s disease. Your doctor will make a judgment about whether Alzheimer's is the most likely cause of your symptoms based on the information you provide and results of various tests that can help clarify the diagnosis.† Doctors typically rely on physical and neurological exams to check your reflexes and sense of touch and sight, lab t... ... Researchers are looking for new treatments to alter the course of the disease and improve the quality of life for people with dementia. Works Cited 1. "Alzheimer's Disease." www.ncbi.nlm.nih.gov. 2014. Web. 3 Mar. 2014. . 2. "Alzheimer's Disease." helpguide.org. 2014. Web. 3 Mar. 2014. . 3. "Alzheimer's Disease." www.alz.org. 2014. Web. 3 Mar. 2014. .. 4. "Alzheimer's Disease." www.nia.nih.gov. 19 Feb. 2013. Web. 3 Mar. 2014. . 5. Powell, Lenore S. Alzheimer's Disease. New York City, USA: Addison-Wesley Publishing Company, 1983. Print.

Dimensions and starbucks

In order to clarify and understand how five dimensions of situational influences affect buyer behavior, this essay is going to answer three questions. First of all, physical surrounding and social factors will be demonstrated by providing some definitions and relevant instances. Secondly, case study will be analyzed based on three factors such as social surrounding, task definition and temporal perspective.Finally, Struck cafe would be chosen as an example to analyze how they has developed their promotion, place and product related to physical factor. Question 1 Firstly, as can be known, situational influences are basically five factors that affect customers when they want to make buying decision. One of the most visible features that may have a direct impact on their decisions is physical surrounding like store location, interior decoration, music, smell, temperature and amount of choice provided.This factor would be used as a tactic to attract customers or keep them stay longer in stores. For example, these days, Coles and Woolworth have had almost same price and promotion for their customers so most people have chosen to shop in en of these because that is simply the nearest supermarket from their house. In addition, how companies decorate their shops, what kind of music they play and which fragrance they choose to use in their stores or products play a prominent role to approach their potential clients.According to Bell (1975)g's study, there is a relationship between store's atmosphere and purchasing outcome that means the more enjoyable atmosphere the store have, the more money their customers are apparently willing to spend (as cited in Manic and Radars, 2006). Moreover, when they spend more time to stay inside, it may lead to a chance that they would buy enplaned goods.Furthermore, in 2000, the American Wine Council demonstrated that their most wine consumers were female who prefer having sweeter taste and smell and that is one of the reasons why many c ompanies such as Chardonnay and Cabernet Sauvignon produce sweet wine more than dry one (as cited in Brewer, Salina & Miller, 2011). In general, as can be understood that physical surrounding includes the mostly tangible elements that could be used to influence people's buying behavior in a straight line.Secondly, there is one of the most unavoidable impacts that many buyers are usually affected when they make up their mind on archiving a product especially a valuable things such as phone, car, house, etc. Is social surroundings. Culture, family, reference group and social class are the elements, which would be insisted in this situation. In this case, the majority of customers possibly give their decision to buy a product based on the suggestion from their relationship around them. In 2006, Chuan et. Al stated that â€Å"Shopping in company increases purchasing outcomes† in their research.It can be considered that clients who come with friends or group tend to spend more mon ey and buy more items than who go alone (as cited in Manic & Radars, 2006). According to Genevieve (2006), since there are plenty of benefits that social influence are brought, many companies choose to launch their advertisements at the time that they probably know that time for family viewers such as Walt Disney or group of friends like football game. That would lead to a successful effect, which they would like to approach their potential customers.In short, social surrounding is a significant factor, which seems to help businesses achieving a greater consumption if they may implement it appropriately. Question 2 It is the intention of this question to identify and briefly analyze three key of educational influences related to specific case study when Kate has to make a final decision to buy a smartened for her boyfriend, John's birthday. First of all, when she has a demand to purchase a gift in her boyfriend's birthday occasion that is task definition.That is the reason why she n ot only spends a lot of time to find the information for this purchasing but also emphasizes on the feature and brand of smartened that her boyfriend would like to own particularly. In the other words, she prioritize his demands at the first. Additionally, it is easy to understand why she asked his friend and the sale consultant for enforcing her desirable decision. In this circumstance, it is quite clear to realize how social factor affects customer behavior. There are two social surroundings in this case: membership groups and aspirations groups.In this case study, Kate would be influenced by advise of John's friend who is in membership group and knew John's personality and character very well. His recommendation for Phone 5 would have the most vital impact on Skate's decision because of his better knowledge over her boyfriend's interests and preferences as mentioned in case study. However, Kate would be confused to give the final selection, for she also consider the option Samsun g galaxy SO from professional sale consultant who is in aspiration groups and may have much better experiences in smartened.Therefore with the purpose of solving this issue, she has to consider the third situational influence – temporal perspectives which would probably enforce her so as to fugue out the most suitable present for her boyfriend due to his fast approaching birthday. In Genitive's book (2006), he indicates, â€Å"Time pressures and technology have combined to produce a rapid growth in high quality'. Thus, it seems to be related to Skate's problem when she has to determine as soon as possible.That would cause the issue that the less time she has, the faster decision she has to make. In brief, as following this case study, it is possible to recognize that social factor predominantly affects how customers behave in general and Skate's in particular. Also, this is the main reason making her hesitated to reach the final selection. Question 3 As stated in the introdu ction, in this section, Struck would be chosen as an example to demonstrate how a business implies social surroundings and succeeds inChina for making marketing strategy by following three of four stages in UP – place, product, promotion. Struck, which is known as one of the most famous and valuable brands in the world, have opened first outlet in China since 2007 and will have extended to 1,500 stores by 201 5 (China Observer, 2011). Hence, which reasons have made them survive and success in China, where is well known as an initial traditional maintained country, will be described sketchily relating to social features in this bellowed part. First of all, with the aim of approaching Chinese marketStruck has settled store system in many virtual locations where there are crowded pedestrian places as usual as they did in America but with Chinese style's decoration for making their customers feel convenient. Picture 1: Struck in China (n. D. ) As can be seen in the above picture, that is the general decoration of Struck in China. Furthermore, Struck has especially allocated one of their stores in the Forbidden City (in the picture bellow) where is the most respectful and traditional symbol for Chinese history.It is one of the noticeable tactics that Struck wants to access China's market through Chinese cultural architectonic. In addition, with mainly target customers who are the growing middle class they have set their own image to become fashionable and trendy (McKee & Lawmaking, 2009). In this case, their potential customers would like to come in, have a seat, talking with friends and have a Struck cup of coffee. That means they have adapted themselves by using reference groups in social surroundings.Picture 2: Struck in The Forbidden City (n. D. ) Secondly, According to Wang (2012), there is an important strategy in product placement that Struck introduced their beverages using Chinese popular local ingredients like green tea. This strategy has helped St ruck to overcome the upcoming trouble which western cafe would threaten Chinese traditional drink – tea. That means they have tried being a Struck by Chinese and American cultural combination and avoiding totally implementing typical American concept into Chinese market.Finally, as mentioned previously, since Struck has been running a cafe system to make them become a trend, the most effective promotion for them is mouth to mouth. As long as the development of globalization included China, the monger generation tends to follow the new trend and experience the western culture. By recognizing what is happening in the world, Struck has given their customers â€Å"Struck – Experience† (Wang, 2012). That is how they has confronted with China's market and made it possible and the most second largest market behind original market – America.In conclusion, the five dimensions of situational influences play a vital role in marketing strategy to attract and deal wit h how customers behave to make their buying decision.

Community Teaching Essay

Health promotion is very important in today’s society. There are many things people can do in order to maintain good health, yet most are uninformed about this. Obesity is one of the leading health concerns in America and must be dealt with immediately. It is because of this that a student has decided to teach a fifth grade class with twenty three students about what obesity is, what problems it causes, and how it can be avoided. The teacher uses visual aids, games, trivia, and much more in order to get the students more interested in what they are going to learn. The teacher informs the students about how important it is to make healthy eating choices by using the food pyramid as a guideline. Students are also informed that exercise is key to living a healthy lifestyle. The teacher begins the class by playing a quick game. The teacher then asks the students to each take out a piece of paper and write down as many fruits and vegetables as they can. The students are told that the person who has thought of the most fruits and vegetables will win a prize. When finished with the game, the teacher will then introduce the topic of obesity to the children and the importance of preventing it by eating healthy foods. Students are told that â€Å"obesity is defined as having an excessive amount of body fat. Obesity is more than just about looks. It increases your risk of diseases and health problems such as heart disease, diabetes and high blood pressure† (J.Crawford,2014). The teacher then tells the students that in the past ten years, obesity in children in the U.S has gone from 7-18 percent (CDC,2012). The main portion of this lesson revolves around the food pyramid. The food pyramid consists of 6 essential healthy food groups: Grains/rice, fruits, vegetables, dairy, meat/fish/poultry, fats/oils/sweets. The food pyramid acts as a guideline by showing students the necessary servings of each food group in order to stay healthy. It is essential for students to understand the food pyramid because it is a roadmap to healthy living. The students were not only taught about healthy eating, but also other ways to ensure that they maintain their health. One thing they were taught is the importance of being active daily. Students can do things such as playing sports, running, or bike riding in order to stay healthy and have fun doing it. It was said that rather than avoiding all types of junk food, it is better to simply eat it in moderation. The end of the lesson consisted  of trivia questions that the children answer in order to win a prize. By teaching the students this information, the teacher can ensure that they will live a better life. The epidemiological rationale for this topic is very serious. Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years (CDC,2014). The percentage of children age 6-11 years in the U.S. who were obese increase from 7% in 1980 to nearly 18% in 2012. Rate of obese adolescents ages 12-19 years increase from 5% to nearly 21% over the same period (CDC,2014). Obese adolescents are more likely to have pre-diabetes. Children and adolescents who are obese are at greater risk for coronary heart disease, bone and joint problems, sleep apnea, social and psychological problems such as poor self esteem. â€Å"Reducing childhood obesity is a public health priority that has substantial health and economic benefits†(Maurer, Frances, C. Smith, 2013.) The teacher claims that the overall teaching experience was quite enjoyable. It is extremely beneficial to be able to teach young children about topics that they are not well informed about. By teaching children about such serious health hazards at a young age, it is more likely that they will strive to take the necessary measures in order to avoid these hazards. The teaching experience allowed the teacher to see how much children knew about health promotion as well as what they wanted to know. The teacher learned how to make different topics easily understandable for children and as well as making the entire learning process fun and enjoyable. This experience helped the teacher realize that even by teaching a small group of children from one school, it is possible to make a difference in the health and wellbeing of America’s children. The community responded rather positively to the teaching. The students were excited to learn about new health promotion tips through a series of games and activities. The children were shocked to see how serious obesity really is as well as how many children it has affected throughout the country. Before this lesson, the children believed that eating healthy meant cutting out all types of sweets and sugary drinks completely. The children were elated to hear that they can be healthier while still enjoying some of their favorite desserts. Kids  react positively to games and rewards because it makes learning more fun. By getting the kids’ attention, the teacher ensures that they are listening and paying close attention to everything that the teacher has to say. After learning about obesity and the many negative affects that come from it, the children promised to change their eating habits as well as be more active in order to make sure that they stay fit throughout their lives. The children agreed to eat more fruits and vegetables and to play outside much more. The children have promised to limit the amount of time they watch television and play on the computer and replace it with riding their bikes or going to the park. This teaching process has taught the teacher about not only her strengths, but her weakness’ as well. The teacher is easily able to relay information in simple terms so that the children can understand as well do things such as creating games and trivia in order to make the lesson more exciting. Some weakness’s or improvements that the teacher can make includes being able to connect with the students on a closer level in order to truly help them understand the topic as well as finding new and creative ways to reward the kids when they answer questions correctly. At the end of the lesson, the students were asked to take a short survey regarding how well the teacher taught the lesson as well as how much the kids enjoyed it. Though the teacher received high scores from each child, she knows that there is still room for improvement and is determined to make these changes for the next teaching session that may occur.